BBB is a wonderful tool; it is open source and free. Unlike Zoom, users do jot need to install a software on their computers/smart phones to run BBB. When BBB is installed on a server together with an LMS, you have a fully functional online teaching environment. However, the task of installing it on a - if possible - dedicated server is not something that everyone can accomplish. You need an IT expert for this.
Similarly, Jitsi is open source and free. As in the case of BBB, Jitsi can be installed alongside an LMS - and, once again, this operation is not a piece of cake. However, Jitsi can also be used without having to install it separately. With the help of a plugin (using meet.jit.si), online conferences can be run within Forma. Such a plugin is available for Moodle (https://moodle.org/plugins/mod_jitsi) and it is quite popular among users (see "Stats") who cannot/will not have a separate BBB installation.
I suggest Forma.LMS developers consider the option of developing a plugin to integrate Jitsi Meet into Forma installations.
We normally develop new functions for the corporate environment: we have an integration with Zoom, Adobe Connect, Sky Meeting.
BBB has been inherited and we kept it.
If we had to invest our devs' time I would rather invest it on an integration with MS Teams or Google Meet (we've been asked about them). No company asked us about Jitsi.