"Content is King" say marketing people and this also applies to elearning. The true value of your academy is going to lie in the courses, in the contents and in the training projects you carry out.
So, if you have already thought about how to organize a solid and functional corporate digital academy [link previous article], now you can devote yourself to finding the most effective strategy to create a rich and adequate training offer, with sustainable costs and times: define your exclusive mix of knowledge, methodology, technology and style in order to create off-the-shelf elearning and blended courses perfect for your audience.
There are 3 areas on which you will have to make decisions:
1. Content Strategy
It is time to fill your DA with content, and, for this too, you need a plan. In short, start from the strategy: put your goals in focus, identify the economic and organizational resources, and draw a development path for your project. You will have to decide whether to produce your courses internally, and on which topics, or identify the best partners to create them with, or from whom to buy the titles you need. Only in this way will you achieve concrete goals, without wasting time and resources.
2. Creation of Elearning Courses
Have you decided to carry out all or part of your courses internally? Well, then there are some skills and processes that you will need to acquire in your organization:
- Learn the principles of instructional design and digital instructional design. It is full of people improvising elearning out there, and quality makes the difference today: your products must have an edge
- Learn the authoring tools to create effective elearning courses also from a technical and functional point of view
- Learn how to organize webinars that actually work
In order to create truly winning projects, you will need to know, choose and apply the most effective digital training and learning methodologies for your audience: the goal is to create an engaging training experience around the content that is functional to your training goals. How can you do this? Among the answers there might be blended learning, microlearning, gamification solutions… but first, it is important to ask yourself the right questions!
Building Digital Academies: Download our Practical Guida by Goals
In defining your training offer as well, as you can see, it is advisable to have a structured and "strategic" approach. In our free ebook "Building Digital Academies" we exactly point out the goals to achieve and the key questions to guide you in all the choices to be made.
20 Pages, 4 Sections, 12 Topics, 31 Goals to be achieved, which summarize a working method developed in over 15 years of experience, illustrated through a series of key questions and very practical indications. A guide to find the best layout to create your unique and winning training offer... quickly and at the right price.